Think denim. Think blue jeans. Think authentic western-wear. And, then expand your visage.  Wrangler is an American manufacturer with roots that date to 1897 and the clothier widely known and highly-respected for denim, blue jeans and authentic western-wear. It should be no surprise that this global brand scores #1 for jeans sales in the US, but also has a portfolio that includes outerwear in Classic Styles and New Styles and purveys jackets, shirts, tops and a wide variety of items available in a wide variety of fits, rises, sizes and prices.

Hailed for comfort, durability, and performance, Wrangler garb appeals to professional rodeo cowboys, quarter horse riders, country stars and a broad collective of everyday buyers who cherish the company’s denim, cotton blends and other materials that are designed to outfit men, women, youth, toddlers and even babies. Among the Wrangler collections are Workwear, FR Flame Resistant, Collegiate, Family Outing, Pet Accessories, as well as Home Goods. Of note are Collaborations such as the Wrangler x Yellow Rose by Kendra Scott, Wrangler x Lainey Wilson, and Wrangler x PACSUN (PacSun), among others.

Know the Wrangler Brand? Build Your Knowledge With Our Wrangler Fast Facts

• In 1947, Blue Bell introduced the Wrangler 11 MWZ to US consumers after designing and testing prototype jeans. Targeted primarily at cowboys, innovations included felled outseams and inseams, rear pockets crafted for comfort in the saddle, ‘no scratch’ rivet pocket reinforcement, a zipper fly, and a strong tack in the crotch instead of a metal rivet.
• Wrangler jeans and shirts become the first western-wear brand to receive official endorsement by the Pro Rodeo Cowboy Association in 1974.
• Wrangler became the primary sponsor of professional NASCAR driver and team owner Dale Earnhardt in 1981; Earnhardt went on to paint his #3 racecar in a Wrangler blue and yellow scheme-and even wore a Wrangler racing suit.
• In 2003, Wrangler added new brands RIGGS WORKWEAR by Wrangler, a collection of premium work clothes, and Wrangler ProGear, a line of hunting wear for authentic sportsmen.
• Wrangler partnered with the American Quarter Horse Association in 2005 to create the Ultimate Riding Jean for women sporting features tailored to better accommodate female riders.
• In 2009, Jason Alden, Country Music’s super star became the face of Wrangler Retro, a fashionable Western line designed to appeal to enthusiasts who morph style and attitude.
• Wrangler is owned by Kontoor Brands Inc., which also owns Lee. It’s headquartered in Greensboro, North Carolina and has production plants located throughout the world. www.wrangler.com.