Icon Global designs and implements strategic, tactical marketing and sales campaigns for unique, high-end properties globally. The company was founded by Dallas-based, international real estate advisor, Australian Bernard Uechtritz. The Australian native most notably led the global marketing and sale of the 535,000 acre W.T. Waggoner Ranch in Vernon, Texas. Listed at $725 million, it is the largest ranch in North America under one contiguous fence, in a world record sale that still stands today. Icon is a globally connected, independent full-service firm that specializes in unique one-of-a-kind real property assets and business opportunities.

Owner:

Known as “The go to, can do, fixer and rain maker” of real estate. Bernard Uechtritz has a 30-year track record of multi-market success in the American real estate industry and is the founder of the Icon Global Group. He is a highly regarded expert and advisor of the industry.

Long before his unprecedented worldwide media and sales campaign in 2016, which led to the record-breaking sale of the W.T. Waggoner Ranch, listed at $725M, Uechtritz was successfully making sales of complex, extraordinary and luxury real estate across Southern California, Texas and Internationally. His background and expertise include major estates within luxury residential markets as well as complex commercial, industrial and ranch property.

Year in Year out, Icon Global has continued an unmatched track record of selling and setting record sales of legacy ranches and real estate across the nation. Oftentimes, these transactions are highly complex and many times he is asked to succeed (& does so) with unsold properties where prior brokerage efforts have failed.

Uechtritz’ s continuous streak of high dollar and record sales both before and after the W.T. Waggoner Ranch are a direct result of his 30 years of worldwide experience, network and media relations. His aggressive and creative marketing initiatives as the architect behind the Icon Global Group marketing machine, are a trademark of his repeated success.

Self-Described as an example of the “American Dream and Texas Opportunity” Bernie’s tagline is the reminder that he is “Proud to Be Australian, Privileged to Live in America and Honored to call Texas Home.” He is a father of four grown children and lives in Dallas Texas.