Ford and Seattle-based outdoor outfitter Filson are teaming up to introduce the newest member of the Bronco family. Debuting Wednesday, June 3, the first-ever Bronco® Filson® SUV blends more than a century of rugged American craftsmanship with Bronco capability to create a premium 4×4 for adventurers who demand gear they can trust when conditions turn tough.

Ford and Filson are united by a shared point of view: gear should last, work hard, and be trusted when failure isn’t an option. Rooted in a shared American legacy of outfitting the U.S. Forest Service, outdoor workers and adventurers with gear that never quits, the partnership brings Filson’s “Unfailing Goods” mindset together with Bronco’s Built Wild® capability in a way that’s authentic to both brands.

“Bronco and Filson are built from the same idea – that the right equipment should help people go farther, work harder and stay out longer in the toughest conditions,” said Andrew Frick, President, Ford Blue and Model e. “This collaboration brings that shared heritage to life, combining Bronco’s proven capability with Filson’s legacy of durable, purpose-built gear to deliver something that’s ready for real-world adventure from day one.”

Like a well-worn Filson Tin Cloth® Cruiser jacket or a mud-splattered Bronco, the new Bronco Filson is designed to carry an heirloom quality. It is a vehicle that will look even better with every dirt mark and story earned on the trail, proudly demonstrating the absolute best of Filson’s Unfailing Goods and Bronco’s Built Wild capability.

Unfailing Goods Meets Built Wild

Delivering on the promise of “Unfailing Goods Meets Built Wild,” every, Bronco Filson will deliver uncompromising American craftsmanship, functional design, and the peace of mind that comes from knowing your vehicle has the capability to get you there and back again.

“Filson and Bronco share a history in the wildest parts of the American landscape, providing the gear and transportation necessary to explore, protect and earn a living from the country’s public lands for decades,” said Neil Morgan, VP of sales and brand partnerships at Filson. “This collaboration speaks to that shared history. We are building on a foundation of purpose-driven utility to bring a production vehicle to the public, offering that same level of field-tested dependability to everyday explorers.”

A Legacy of Uncompromising Gear

The Ford and Filson collaboration is rooted in a shared American legacy of outfitting pioneers, the U.S. Forest Service, and outdoor adventurers with gear that never quits.

The two brands worked together in 2020 with the Ford Bronco x Filson Wildland Fire Rig – that celebrated wildland firefighters and supported the National Forest Foundation (NFF) and their outdoor conservation efforts.

The Bronco Wild Fund also reflects Ford Bronco’s commitment to protecting public lands, promoting responsible recreation, and expanding access to the outdoors. Through partnerships with conservation and education organizations, the Fund supports stewardship efforts that help make sure America’s wild places remain accessible and protected for future generations. Filson customers will also be able to support The Bronco Wild Fund as part of this partnership.

An Invitation to Explore

Outdoor enthusiasts, from hunters to anglers to campers and wanderers, are invited to step into the wild and tune in on June 3 at 6 p.m. Pacific / 9 p.m. Eastern for the debut of the first-ever Bronco Filson on Ford’s YouTube.

Interested Bronco Filson customers can also sign up to stay up to date on the latest news at Ford.com and Filson.com.