For Ken Mirr, maps have always meant more than directions—they’ve been a lifelong passion. From a childhood spent poring over maps in his Indiana basement to leading one of the most respected ranch brokerages in the West, Ken’s journey has been all about land, legacy, and purpose.

In 2005, Ken launched Mirr Ranch Group (MRG) with a vision that blended traditional ranch brokerage with conservation-minded values. He wasn’t just selling land—he was preserving it. Guided by his legal background, deep understanding of western landscapes, and a network built on trust, Ken helped shape deals that honored both heritage and habitat.

The road wasn’t always easy. Launching a business meant long nights and cold calls—and the 2008 recession tested his resolve. But with persistence, integrity, and a team-first mindset, MRG grew from three people to a national presence, representing iconic properties like Utah’s Trees Ranch and Colorado’s Caribou Ranch.

“Balancing conservation and commerce is a high-wire act that few real estate professionals can finesse. Ken is a master,” added Land Report Editor Eric O’Keefe.

Clients say Ken is the broker who gets the “impossible” deals done—and often before a ranch ever hits the market. His quiet leadership style, conservation values, and long-term vision have made MRG a name synonymous with trust.

Now, two decades later, Ken reflects on the journey with humility and excitement for what’s ahead—from new frontiers in Patagonia to his daughter Haley joining the leadership team.

This is more than a business story. It’s a story about passion, land, and a legacy built one thoughtful deal at a time.

Read the full story of Ken Mirr’s 20-year journey and the remarkable growth of Mirr Ranch Group.